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United Arts Announces
New Brand Identity in New Year

 

United Arts has a new brand identity for the first time in more than a decade. In honor of its 20th anniversary, United Arts has launched 2009 with a new look that captures both art and purpose. After a year of work on a new strategic marketing plan, United Arts worked with OddFellows Design to create a new brand identity reflecting five attributes the board agreed characterized the work and intent of the nonprofit organization.
 
The United Arts board decided in 2008 that the organization is approachable, vibrant, empowering, fun and a champion of the arts. According to Martin Armes, chair of United Arts’ Marketing Committee, “these are a lot of things all at once to ask of a new brand identity, but we were confident OddFellows would be able to create a relevant and representative look for us.”
 
Designer Brad Magner of OddFellows acknowledged this task. “I feel we were able to achieve all the goals. The colorful, loose, gestural quality of the brush strokes immediately relates to the arts in a vibrant and energetic way. There is a boldness that gives the mark power, in much the way United Arts empowers artists. It has a certain childlike quality, making it fun and approachable. The left side of U and the arm of the A grow toward one another, representing the mission of embracing all the arts and symbolizing the community outreach efforts.”
 

 
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