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The Art of Advertising

The Art of Advertising
Students will learn about the history and cultural perspective of advertising and the subtle techniques used to persuade people to buy products or adhere to messages. Sometimes these persuasive techniques are used in political propaganda campaigns. By breaking down the techniques and studying examples of advertisements and propaganda ads over the last hundred years, students will be able to identify the obvious and inferred messages in these ads and become more aware of how they can be influenced by ads, campaigns and political messages in their own lives. Students will pair up or team up with other students to write their own advertisement or propaganda campaign. This is a 3-day residency.

Artist Background

Michael Beadle is an award-winning poet, author, historian and teaching artist with a passion for language, writing and literature. He has taught in the classroom since 1999 and performed poetry professionally since 1998. His focus in teaching is to encourage, inspire and challenge writers to express themselves and become more confident with writing so they can continue to be lifelong learners and creative problem solvers. Michael’s background includes five years as a high school English teacher and 15 as a journalist. He has authored three poetry chapbooks, a poetry CD, and three books on Haywood County (NC) history. In 2012, he was selected as a poet-in-residence at the NC Zoo. He also manages student contests for the NC Poetry Society.

Additional Details

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